OUR CHALLENGE IS TO FACILITATE CONTINUOUS TRANSFER OF INNOVATIONS BASED ON SMEs NEEDS IN ORDER TO ALLOW TYPICAL AND TRADITIONAL PRODUCTS TO EVOLVE CONSISTENTLY WITH MARKET DEMANDS
Welcome to INTRA Project - Introducing innovations in traditional agro-food products to increase SMEs competitiveness.
The idea of INTRA project stems from a success story on typical and traditional agro-food products realized in Puglia Region: the establishment of a community collective brand with territorial indication called “Prodotti di Qualità Puglia”. The brand could be implemented and shared with other regions.
INTRA brings together the research organizations specialized in agro-food sector in order to identify and analyze - with the enterprises - the innovations that could be applied as well as to reinforce regulatory and policy aspects to favor innovation transfer to SMEs and implementation of innovations.